A new service Cashbackwhich will transform the way of buying customers, has been launched by CaixaBank and imagin. This initiative, unpublished in our country, can be used through the mobile applications of both entities. The program offers users the possibility of receiving money back in their accounts after making certain purchases, in addition to accessing offers adapted to their consumption habits.
The system will work with any prepaid card, debit or credit of CaixaBank, provided that the operation is carried out in one of the adhered shops. Currently, more than one hundred brands have already joined the project, among which Nike, BP, Tous, Scalpers, Cinesa, Telpark, Sixt or Le Creuset stand out, thus guaranteeing a wide variety of options for customers.
Cashback is designed to be simple and practical. From the application, users can consult and activate the promotions available in the specific section. Once the purchase is made, they will receive in a few days a percentage of the amount they have spent as refund in their account. In addition, thanks to a data intelligence engine, the offers will be adjusted in a personalized way to the profile and preference of each.
With this launch, CaixaBank reinforces its position as Innovative and digitally advanced entity. The company has already taken firm steps in this path thanks to the incorporation in its mobile application of a conversational agent with generative artificial intelligence, which allows users to solve all their doubts, compare products and receive recommendations quickly and easily.
Together with them, the application has been renewed to make any type of management that is usually done on a daily basis, with a more intuitive interface, easier, Improvements in Bizum processes, new functionalities such as “request money” and an intelligent search engine.
Thanks to these initiatives, CaixaBank consolidates its leadership in digital banking, recognized internationally thanks to the quality of its services. Among its most recent awards are the Best Bank in Europe 2025 in the Technology Awards of The Banker and the Gold European Innovator 2025 granted by Qorus.
