In a financial environment increasingly marked by immediacy and hyperconnectivity, CaixaBank llaunches your new informative channel on WhatsApp. This initiative represents much more than a simple communication tool: it is a determined commitment to transparency, accessibility and proximity with your customers and employees.
Since last May, interested users can subscribe free of charge to the channel, periodically receiving relevant information on current affairs at CaixaBank, corporate news and content of general interest. The channel, conceived as a dynamic and direct space, allows subscribers to stay up to date without having to navigate multiple platforms, integrating information into one of the most used digital environments in daily life.
This strategic move is part of a broader trend that CaixaBank lead with determination: digitalization at the service of people. Far from depersonalizing the relationship with its audiences, the financial institution has known how to use technology as a bridge to strengthen the emotional bond with its clients, offering agile, intuitive and practical solutions.
A complete communication ecosystem
The WhatsApp channel thus joins an increasingly sophisticated communication ecosystem, in which personalized attention coexists in its offices, a renewed app with advanced functionalities and platforms such as Spherewhich explore new ways to connect with society through inspiring and multi-format content.
The mechanics to start following a WhatsApp channel is very simple. Simply enter the instant messaging application, look for the news tab (located at the bottom of the screen) and, once there, look for the CaixaBank channel. Finally, once you have chosen the channel, you just have to click on the ‘Follow’ button. From that moment on, we will be part of the requested channel and, if we want, we will receive notifications when they broadcast some content, to which we can react via emoticons. It is also possible to share messages, but there is no option to write comments.
Unlike WhatsApp groups, in channels it is not possible to see who the followers are, so users can choose channels with the assurance that other people will not see which channels they follow nor will they be able to contact them through this formula.
With this initiative, CaixaBank not only reaffirms its commitment to innovation, but also redefines the concept of nearby bench, proving that modernity is not incompatible with warmth. In times of accelerated transformation, the entity once again demonstrates that the future of banking is built from active listening, adaptability and the will to always be at the side of people.
