He Electronic commerce And online stores are perceived as a key ally to face the increase in the cost of life, according to the ‘Study on perceptions of the impact of electronic commerce on saving families in Spain’made by Ipsos for Amazon. 90% of consumers in Spain believe that the online channel helps reduce home expenses, especially in an economic context marked by the increase in prices.
The study reveals that online store tools are transforming purchasing habits, facilitating greater planning and access to information that helps saving decisions. For 8 out of 10 consumers, these tools are crucial to optimize purchases, and among the most valued functionalities, price comparators, price drop alerts, discounts for recurrent purchases, and AI purchase attendees are included.
“At Amazon we know that, at the current economic situation, saving is one of our customer’s main priorities. Therefore, we take advantage of the potential of digitalization to innovate and offer different tools and functionalities that help them get the most out of their purchases,” says Ana Sánchez-Jauregui, Consumption Director in Consumption in Consumption Amazon.es. “We constantly work to improve the experience of our clients, and continue innovating to find good prices all year. We also celebrate the ‘Prime offers’ partyan exclusive event for Prime clients, which this year will be held on October 7 and 8 with hundreds of thousands of offers in all categories.
The study also highlights the unanimous perception of the increase in prices in key sectors such as food, energy, housing and leisure. 75% of respondents ensure that prices have increased significantly in the last year, and 50% perceive a decrease in purchasing power in the last decade.
Given this scenario, consumers adopt various savings strategieshow to take advantage of offers in special events, such as Black Friday (93%) and compare prices between physical and online stores (48%); In fact, consumers claim that they buy in physical or online store as agreed in each situation (57% of respondents). “The omnichannel opens a large range of opportunities, expanding the supply of products and allowing consumers to find the best prices. Therefore, the most informed consumer does not opt for an exclusive channel,” says Pablo Foncillas, teacher and researcher in business innovation.
However, the study also highlights the Consumer preference on the online channelwhich offer greater comfort, variety of more competitive products and prices compared to physical stores. 89% of respondents values the comfort of online purchases, compared to 66% of physical stores. In addition, it shows that it is younger consumers and families with children who mostly perceive savings when buying online and use the digital tools more frequently to get the best prices.
Amazon said that it continues to innovate like this to offer its customers tools and innovations that help their customers save throughout the year and that they can get the most out of their purchases. Among them, options such as ‘Subscribe and Save’, ‘Buy more and save’, Flash offers or exclusive offers events, or Rufus, virtual purchasing assistant promoted by generative artificial intelligence, which helps with purchases comparing products, offering recommendations and finding offers with Top discounts.
