The Moment
Hailey Bieber did not quietly turn 29 over a sheet cake and paper plates. She threw a full-on Rhode fantasy dinner in Palm Springs, California, that doubled as a birthday party and a brand commercial.
According to a Nov. 21, 2025 report from Page Six, the model and Rhode Skin founder hosted a moody, candlelit dinner on Thursday night ahead of her actual Saturday birthday. The vibe: vintage glam meets marketing deck.
Bieber wore a black leather long-sleeve top with a fringe-lined, lace-up open back, black pants, and big diamond earrings, with her hair in a sleek updo and neutral nails. In photos and video shared on social media and cited in the report, she beams in front of a towering pink, five-tier cake covered in bows and intricate piping, very on-theme with Rhode’s soft, girly packaging.
Guests sat at tables dressed with maroon tapered candles in silver holders, calla lilies in bud vases, and branded Rhode matchboxes. Dirty martinis and colorful signature cocktails came with ice cubes etched with the Rhode name, and one drink even arrived with an edible toast-and-butter garnish nodding to her “toast” peptide lip tint shade.
Partygoers could hit up a custom embroidery station to have Rhode bags stitched with their names, while a full dinner rolled out: bread and butter, bluefin carpaccio, baby gem Caesar, cacio e pepe mac and cheese, tenderloin with leeks, and citrus-poached branzino. Dessert brought raspberry jelly with muddled raspberries, vanilla bean custard, whipped cream, and tiny candy bows.
Rhode products were displayed on literal ice, with one attendee captioning a shot of the cart, “@Rhode lippies on ice of course” (as quoted by Page Six). The only thing that might have been missing? It’s unclear whether husband Justin Bieber was there; the outlet notes he is not clearly seen in the shared clips, and Hailey’s rep did not respond to their request for comment.
The Take
This is not just a birthday. This is what happens when you mix a millennial founder, a beauty brand, and a milestone age: you get a party that looks like a product launch wearing a party hat.
I don’t say that as an insult. Honestly, it’s kind of genius. Why have a regular birthday when you can build a Rhode-themed mini world in the desert and let your friends and influencers do half your holiday marketing in real time?
The whole thing is peak 2020s celebrity entrepreneur. Every detail is a brand callback: the bow-covered cake hinting at her “Ribbon” lip tint shade, cocktails referencing “toast,” lip products chilling like champagne on ice. Our generation grew up with sheet cakes and a couple of pizzas; her generation gets a fully integrated brand experience that could sit in a pitch deck.
Is it a little extra? Of course. But that’s the point. In an era when every famous person has a line of something, Hailey is leaning hard into the idea that her life is the ad. The party says, “Rhode isn’t just skincare; it’s an aesthetic, a night out, and a table full of pretty people holding matching martinis.”
The only slightly awkward note is the question mark over Justin’s attendance. Any time a big spouse-shaped hole appears in the social media story, the internet starts writing its own fan fiction. To be fair, schedules are hectic, and we have zero facts about where he was. But in the age of over-sharing, silence becomes its own headline.
Still, taken as a whole, this looks less like “poor little rich girl blowing out candles” and more like a founder who understands that a well-shot birthday dinner is basically a soft-focus ad campaign with better dessert.
Receipts
Confirmed (per Page Six, Nov. 21, 2025, citing social media photos and video):
- Hailey Bieber celebrated her 29th birthday early with a dinner party in Palm Springs, California.
- She wore a black leather lace-up, fringe-backed top with black pants and diamond earrings, plus a chic updo.
- The party featured a pink, five-tier cake with bows and vintage-style piping.
- Decor included maroon tapered candles, calla lilies, and Rhode-branded matchboxes.
- Guests drank martinis and custom cocktails with Rhode-etched ice cubes; one drink referenced her “toast” lip tint shade.
- There was a custom embroidery station for Rhode bags.
- The menu included bluefin carpaccio, baby gem Caesar, cacio e pepe mac and cheese, tenderloin with leeks, and citrus-poached branzino, with elaborate raspberry and vanilla desserts.
- Rhode products were displayed on ice, described in one caption as “lippies on ice.”
- Page Six notes it is unclear if Justin Bieber attended and that Hailey’s rep did not respond to their request for comment.
- The outlet reports Hailey’s actual birthday falls on Saturday and that she and Justin share a 1-year-old son, Jack Blues.
Unverified / Up in the Air:
- Whether Justin Bieber was physically at the Palm Springs dinner; he is not clearly identified in the clips described.
- Any specific reasons for his possible absence; nothing has been stated on the record.
- Whether there will be a second, more private celebration with family on her actual birthday; Page Six only speculates.
Backstory (For Casual Readers)
If you’re only vaguely aware of the Biebers: Hailey Bieber (nee Baldwin) is a model and TV personality who shifted into beauty entrepreneurship with her skincare brand Rhode, known for its minimalist packaging and peptide-heavy products. She married pop star Justin Bieber in 2018 after an on-and-off relationship that turned into a courthouse wedding and later a bigger, more traditional ceremony. Their marriage has been under a microscope from day one, with everything from health struggles to fan drama played out in public.
Brand-wise, Hailey has carved out a niche as the face of dewy, “clean girl” beauty – slicked-back hair, glazed donut nails, and soft pink tones. Rhode leans hard into that look, and her personal milestones (from date nights to vacations) often double as content that pushes the brand’s gentle, girly aesthetic. According to Page Six, the couple now share a 1-year-old son named Jack Blues, adding another layer of interest to how and where they show up in public.
What’s Next
Short term, expect round two. Page Six notes her actual birthday lands on Saturday, so it would be surprising if we didn’t see at least a family-focused follow-up celebration – even if it’s just a more low-key dinner (with Rhode products casually in the background, of course).
From a culture and business angle, this party is basically a preview of how Hailey may keep scaling Rhode: more intimate-but-polished events, heavy on details that photograph well and tie directly back to product shades and launches. Every table setting is potential campaign material. Every dessert bow looks like it could become a limited-edition lip tint.
As for the marriage speculation that will inevitably swirl online over Justin’s maybe-yes-maybe-no appearance, the only real “next” to watch is whether they post something together around her birthday. A simple joint photo or a sweet caption can shut down a lot of noise without saying a word about it.
Either way, Hailey just sent a pretty clear message heading into her last year of her twenties: the brand is strong, the aesthetic is locked in, and even her birthday cake comes with a marketing plan.
Your turn: Do you see Hailey’s Rhode-themed birthday as savvy modern branding or do you miss the days when a birthday was just a party and not a campaign?
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