The Moment
Some people get a quiet Swedish massage. Heidi Klum gets an oily butt and leg rub while demolishing a bowl of potato chips on camera.
In a video she shared to Instagram on Monday, the 52-year-old supermodel is lying face-down, bare shoulders out, a sheet draped across one side of her body, pink manicure on full display as she keeps reaching into a deep bowl of plain chips.
The camera slides down to show an unidentified masseuse working oil into her legs and backside, then back up to Heidi calmly crunching away. No music, no voiceover, just the sound of her very satisfied munching. The caption? A single emoji: .
Fans did exactly what you think fans would do. One admitted they’d never been jealous of potato chips before. Another called it the perfect combo: “Spa massage and chips. Seems relaxing.” Others wondered if the hands on Heidi were her husband, musician Tom Kaulitz, 36, while some insisted it couldn’t be him.
The clip dropped after a run of swimsuit-free beach strolls with Tom in St. Barts post-holidays, plus a fresh interview where Heidi gushed about how “worshipped” and at home she feels with him. In other words: this woman is leaning all the way into her soft-life era.
The Take
I’ll say it: this is peak Heidi Klum-half pin-up, half pajama party, all intentional.
On the surface, it’s silly: a gorgeous 52-year-old supermodel getting her butt massaged while snacking like it’s movie night. But look closer and it’s a very modern power move. Heidi isn’t just the snack; she’s eating the snack, too. It’s the rare celebrity thirst trap that also reads like a commercial for comfort.
We spend so much time telling women over 40 (and especially over 50) to age “gracefully,” which is often code for “fade into beige and stop posting bikini selfies.” Heidi’s answer is apparently: I’ll be over here getting my glutes kneaded on video and licking salt off my fingers, thanks.
Is it over the top? Of course. But there’s something wonderfully unserious about it. Instead of pretending she survives on steamed kale and silent retreats, she’s basically saying, “My wellness routine includes butt oil and potato chips.” It’s glamorous and junky at the same time, which makes it feel more real than half the staged “I woke up like this” content clogging your feed.
And yes, it’s also branding. Heidi has built an empire on being the eternally hot, slightly naughty, always-in-on-the-joke supermodel-whether she’s hosting reality shows or showing up to Halloween as a full-body prosthetic worm. This video fits neatly into that lane: part tease, part comedy bit, part reminder that at 52 she still owns the camera.
If anything, it’s less about sex and more about unbothered pleasure. She looks relaxed, fed, massaged, loved. It’s like watching a luxury commercial for midlife contentment, sponsored by potato starch and marital bliss.
Receipts
Confirmed:
Heidi Klum gets a butt massage while devouring greasy potato chips in cheeky video https://t.co/gMWVnhjD0x pic.twitter.com/9P9W7Bxt4m
— Page Six (@PageSix) January 28, 2026
- On Monday, Heidi Klum posted an Instagram video showing herself lying face-down, snacking on plain potato chips while receiving an oily leg and butt massage. The caption was a single “” emoji, with no music or talking.
- The video shows her with bare shoulders, a sheet over one side of her body, pink manicure, and a gold bangle.
- Fan comments on the post include people joking about being jealous of the chips, calling the combo of spa massage and snacks relaxing, and praising how “lucky” she is.
- Several commenters speculated that the masseuse might be her husband, Tom Kaulitz, while others replied that they did not believe it was him.
- Heidi, 52, has been recently photographed vacationing in St. Barts with Tom, 36, following the holidays.
- In a newly published interview, she said of Tom, whom she married in 2019, “We just clicked from the very first moment,” called him “really hot,” and described feeling cared for, loved, and “worshipped.”
Unverified / fan speculation:
- The identity of the masseuse in the video. Some fans believe it’s Tom Kaulitz, but Heidi has not said who it is, and the person’s face is not shown.
Backstory (For Casual Readers)
If you haven’t kept up with Heidi since the early Victoria’s Secret days: she’s a German-born supermodel turned TV host and producer, known for shows like “Project Runway” and “America’s Got Talent,” plus those over-the-top Halloween costumes that basically broke costume culture for the rest of us.
She married Tom Kaulitz, a guitarist from the band Tokio Hotel, in 2019. He’s 16 years younger, which has fueled plenty of chatter, but Heidi has consistently made it clear she’s happy, in love, and unbothered by opinions about their age gap. In recent years, her social media has become a steady stream of beach shots, playful nudity, and couple photos that range from sweet to almost-too-much PDA-depending on your tolerance level.
This latest massage-and-chips moment is very on-brand: part vacation diary, part intimacy teaser, part reminder that she’s still that girl, just with more sunscreen and better snacks.
What’s Next
Realistically, this isn’t leading to some big scandal. It’s going to lead to what it always leads to for Heidi: more eyeballs on her feed, more conversation about how she looks “this good” at 52, and a fresh round of debates about what’s “age appropriate” for women past a certain birthday.
Expect more sun-drenched vacation content with Tom, more cheeky (literally) glimpses of her off-duty life, and possibly another round of talk-show questions about how she keeps her relationship spicy. If she feels like extending the bit, she could easily turn this into a running gag-“self-care snack time with Heidi”-and honestly, people would watch.
The more interesting “what’s next” is cultural: we’re going to keep seeing famous women in their 40s, 50s, and 60s push back on the idea that they have to shrink, cover up, or disappear. Heidi just chose to do it with massage oil and Lay’s.
Sources: Heidi Klum’s Instagram video posted Jan. 27, 2026; a celebrity news report on the clip and her recent comments about Tom Kaulitz published Jan. 28, 2026.
Where do you land on Heidi’s massage-and-chips moment: empowering overshare, harmless fun, or just way too much information?
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