The Moment
Melania Trump is not just stepping back into the White House – she’s stepping onto the big screen, and she’s the one calling “Action.”
This week, Melania announced on X that she’s launched her own film production company, Muse Films, and its first project is a feature documentary simply titled “Melania.” The tease came with a short trailer introducing the company and the film, according to coverage from a major Hollywood news outlet and descriptions of her X post.
Melania Trump has launched Muse Films and will debut a documentary about her White House transition on January 30. Here’s what the move signals — full story:https://t.co/U58713IUrU pic.twitter.com/tcqO8cFvn0
— Today in US and World (@TodayInUS_World) November 29, 2025
The documentary will reportedly be directed by Brett Ratner, the blockbuster director behind the “Rush Hour” films and “X-Men: The Last Stand.” Cameras will follow Melania in the weeks leading up to the 2025 presidential inauguration, as she prepares to re-enter public life with her family for the second time. Donald Trump and their son Barron are said to make a few on-camera appearances, but the focus is framed as Melania’s inner circle and daily life.
The film is planned for a U.S. theatrical release on January 30, before an exclusive streaming window on Amazon’s Prime Video, per the early reporting.
The Take
I have to hand it to her: if you’re going to be talked about nonstop, you might as well own the camera.
Melania launching a production company called Muse Films is almost too on the nose – especially since “Muse” was reportedly her Secret Service code name during her husband’s first term. It’s like naming your skincare line “Subtle.” We get it. You want to be the inspiration, not the accessory.
There are a few layers here:
1. This is about narrative control. Instead of sitting for someone else’s documentary or biography, Melania is literally building the infrastructure to tell her story on her own terms. A self-titled film, produced by her own company, arriving just as she returns to the East Wing? That’s less a vanity project and more a long-form campaign poster – even if it never says the word “campaign.”
2. The Brett Ratner choice is… loud. Ratner is a seasoned director who knows how to make glossy, fast-paced Hollywood stories. But he also comes with serious baggage: in 2017, multiple women accused him of sexual harassment and misconduct, according to detailed reporting at the time. He denied the allegations, and no criminal charges resulted, but his long-standing production deal with a major studio was not renewed afterward. For a high-profile woman positioning herself as poised, private, and controlled, bringing in a director associated with #MeToo-era controversy raises eyebrows.
3. This blurs entertainment and politics even further. We’ve had reality-star presidents, political podcasts, campaign documentaries – but this is a First Lady figure essentially producing her own prestige-style origin story in real time. It turns the run-up to a presidential inauguration into a cross between “The West Wing” and a Netflix rollout calendar.
Will it be a revealing portrait or a two-hour perfume ad? My guess: highly polished, tightly managed, with just enough “behind the scenes” to feel intimate while never losing control. Think of it as a White House holiday photo spread, stretched to feature-length and scored to dramatic strings.
Receipts
Confirmed
- Melania Trump has announced the launch of a film production company called Muse Films, via a video and posts on her official X account.
- The company’s first project is a documentary titled “Melania”, centered on her life.
- Reports describe the film as following Melania in the weeks before the 2025 presidential inauguration, as she prepares to return to public life with her family.
- Film director Brett Ratner is attached to direct the documentary.
- Donald Trump and their son Barron are expected to appear in the film in some capacity.
- The documentary is planned for a U.S. theatrical release on January 30, followed by an exclusive streaming window on Amazon Prime Video.
Unverified / Still Developing
- How much creative control Melania personally holds over the final cut of the documentary.
- Whether “Melania” will address controversial political moments directly, or keep focus on family and lifestyle.
- Any longer-term slate for Muse Films beyond this first project.
Sources: Melania Trump’s official X account video announcement (late November 2025); coverage from a major Hollywood entertainment news outlet published November 29, 2025; historical reporting on Brett Ratner’s career and past misconduct allegations (2017 onward).
Backstory (For Casual Readers)
In case you’ve only half-watched this family from a safe distance: Melania Trump, a former model from Slovenia, served as First Lady of the United States from 2017 to 2021. She’s known for her icy public composure, her “I really don’t care, do u?” jacket drama, and a very on-and-off relationship with the spotlight. After leaving Washington, she mostly kept a low profile, surfacing for select events and a few business ventures, including digital art and NFT projects. Now, with her husband returning to the political center stage and another term in the White House on deck, she seems ready to reframe her image – this time through film.
What’s Next
The key date circled in red: January 30, when “Melania” is scheduled to hit U.S. theaters. After that, the film will move to Prime Video for an exclusive streaming run, which likely means a second wave of attention once people can watch from their couches.
Between now and then, expect:
- Trailers and teasers: We’ll get a clearer sense of tone – is this soft-focus biography, hard political messaging, or a mix?
- Reaction to the Ratner partnership: Hollywood and political watchers alike will be watching how his involvement is received, given his past controversies.
- Media rollout: Will Melania sit for big interviews, or let the film speak for her?
However the documentary lands, one thing is obvious: Melania Trump sees her story not just as a political side note, but as a standalone brand – one worth putting on the big screen.
What would it take for you to watch a political spouse’s self-produced documentary – genuine curiosity, strong reviews, or absolutely nothing on TV that night?
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